In a digitized world where information is available with just one click, websites have taken on a crucial role in presenting content. Unfortunately, most websites, both personal, professional and governmental, have become boring and redundant.
LACK OF INDIVIDUALITY AND CREATIVITY:
Standard websites often suffer from a lack of individuality and creativity. They use the same templates and design elements, which makes them all look similar. As a result, their uniqueness and recognizability are lost. Users today are looking for appealing and innovative designs that capture their attention and provide a pleasant user experience.
UNATTRACTIVE USER INTERFACE:
Many standard websites are equipped with an outdated and unattractive user interface. Navigation is cumbersome, fonts are hard to read, and the color scheme is boring. This can cause users to become frustrated and leave the site prematurely. However, an appealing user interface is crucial to engaging visitors and motivating them to stay on the site.
LACK OF USABILITY:
Standard websites often neglect usability. The page structure is confusing, clear call-to-action buttons are missing, and important information is hard to find. Users have little patience and expect an intuitive website where they can find what they are looking for quickly and efficiently. If these expectations are not met, visitors are likely to leave the website in frustration.
Lagging behind in the digital age:Government websites in particular are notorious for being boring and outdated. They often look like relics of decades past and are not adapted to the needs of citizens. Digitalization has dramatically changed the way we seek and receive information, but government websites often lag behind this change. This leads to an alienation between citizens and state institutions.
THE EFFECT ON THE TARGET GROUP:
Standarddesigns can often seem impersonal and emotionless. An individual design, on the other hand, can appeal to the target group much better and build a strong bond. A design that stands out from the crowd and captures users' attention has the potential to leave a lasting impression.
Conclusion: At a time when competitors for users' attention are increasing, websites need to be appealing, user-friendly and unique. Both private and government websites should invest in improving their digital presence to meet users' needs. It is time that we say goodbye to boring standard websites and pave the way for innovative and engaging website experiences. Only in this way can we realize the full potential of the Internet and create a digital landscape that is both informative and inspiring.